‘Christmas Campaign of the Year’ Award
Published: 24/10/2023
We're delighted to announce that Victoria Place won a prestigious Sceptre award at the 2023 Sceptre Awards ceremony in London.
The centre was chosen as the winning entry over seven other finalists in the ‘Christmas Campaign of the Year’ category at the event on Thursday 19th October, held at London Hilton Bankside.
This follows being awarded a Silver Maxi Award for the same campaign in Las Vegas earlier this year.
The 2022 Christmas campaign ‘The Forgotten Toys’ was recognised for its outstanding success and contribution to the community through its pre-loved toys donation drive in partnership with local charity partner, Sebastian’s Action Trust. The initiative asked consumers to donate their pre-loved toys to the centre, to be donated to the charity who would then pass them on to new homes to be loved once again. The campaign received over 2,800 toys versus its original target of 150, estimated to be worth over £7,000, highlighting the important place that giving back has in the local community.
The Sceptre Awards is a leading industry event, recognising talent and excellence in the retail sector.
Victoria Place is excited to be bringing back the campaign this festive season and hopes consumers will get behind this fantastic cause once again.
Sara Cook, Retail Liason at Victoria Place