Victoria Place receives Global MAXI Award
Published: 24/05/2023
We are thrilled to announce that Victoria Place received a silver MAXI award on Sunday. Expert judges from around the globe voted to recognise our Christmas campaign last year - ‘The Forgotten Toys’.
The award was announced at the global ICSC conference in Las Vegas on the weekend, celebrating the best marketing campaigns in the world.
As part of our Christmas campaign, we encouraged families to bring their pre-loved toys to the Christmas grotto which were then donated to local charity Sebastian’s Action Trust, to be given to families that may not be able to afford them. We were overwhelmed with the huge generosity of the community that made this initiative so successful. An astonishing 2,871 donations were received, which was significantly over our initial target.
Victoria Place was one of only two centres in the UK to reach the MAXI Awards final, with both UK centres taking top awards at the event. The Awards celebrate professional excellence and the most effective achievements in the retail and place-making marketing globally.
Supporting the community and local charities is key to the scheme’s ethos and this momentum is set to continue throughout the coming year and beyond.
