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H&M X Ariana Grande — A Merch Match Made In Heaven

Published: 14/08/2019


Did you manage to secure tickets to this years most anticipated music event the Ariana Grande Sweetener World Tour? Congrats! We know what youll be wearing for the show (and probably for the rest of the year as well).

H&M just dropped an entire capsule Sweetener World Tour Collection, spawning over 30 articles, with t-shirts, hoodies, cropped tops, bags and bodysuits that feature lyric quotes as well as the famous album cover photo from Ariana Grandes latest release.

This Ariana Grande merch dropcollection consists of everything that a true fan would ever need; the printed hoodie, the cropped top and the statement accessories such as the hair clips stating: thank u, next. Designing a collection like this has been so much fun, with all these pieces suitable for anyone feeling Ariana at heart, says H&M Divided designer Emily Bjrkeheim.

H&M x Ariana Grande  a merch match made in heaven

The collection launches in store and online from the 1stof August.


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